how Instagrammable is your travel?*

A debate that started on Twitter led me to thinking about how many people do consider how ‘Insta-worthy’ their next travel location is. Whilst on first consideration it may be odd because why would you consider your next destination based on the photos you’re going to take for a social media app that falsifies what life is really like? But no, it’s true people do and Schofields surveyed 1000 people aged 18-33 about what their reasons for choosing to go on holiday were and an astonishing 40.1% said it was due to how ‘Instagrammable’ the holiday would be.

The head of Schofields talks about how more and more millennials are making decisions because of their life online which, as a millennial, makes me slightly worried. More and more, I’m trying to create a balance between my online life and my offline life, although with college that becomes increasingly easier as a phone is a prevalent source of distraction. Needless to say, everyone’s online presence does seem to be something that is increasingly dominant and for a lot of people is constantly needing editing or changing in order to keep up with everyone else, myself included.

Even down to the way that hotels and businesses have changed their approach to tourists in order to suit the social media millennial. An article by CBS news highlighted this to me and whilst I find it hard to believe that businesses and long standing hotels are changing to suit social media platforms such as Instagram, it doesn’t really surprise me due to how accessible it is for someone to see it online on someone else’s account, note how aesthetically pleasing it is and then go themselves. For my 18th birthday I would love to go to Sketch in London for afternoon tea if it wasn’t so expensive but one of the reasons for this isn’t because the food looks amazing but because the gallery looks gorgeous and even down to the incredibly Instagrammable toilet pods. It isn’t just about travel but our way of life and thinking why are we going somewhere and our purpose for doing so, even if basing a holiday on that decision is another extreme.

So, what about myself? Nearly 18, finishing A-Levels next year with the prospect of a summer of travelling (if I can save enough for it), so am I bothered about where I go? And I think that I’m not, I’d want a location with some set criteria: good nightlife, not too expensive, easy for a group of people and not too far to travel so probably somewhere in Europe. Ah… but is there something missing? I think there is, and I hate to admit it but thinking about whether a place is ‘Instagrammable’ or ‘good for the ‘gram’ does factor into the decision.

Then I think, it isn’t that it’s Instagrammable as such but that it is a nice and pretty location. I wouldn’t necessarily want to visit somewhere that wasn’t pretty so the Instagram photos just seem to be a consequence of that. It isn’t that I’ve actively sought out a place to go to because I want an Instagram picture. I may choose it because it’s a pretty place but it doesn’t mean that my brain has already started wiring itself up for a series of Instagram photo shoots, even if I must acknowledge that I have at some point put up a caption along the lines of ‘the most Instagrammable place ever!!!!’ or something just as cheesy, but it isn’t like I wouldn’t go to a place if I couldn’t get an Instagram snapshot, now those places are for the Instagram stories… (is the millennial mindset proving frustrating at all?)

As a blogger, when I’m out with friends or on holiday, there is always something in the back of my mind that’s thinking: would this be good to shoot for my blog? And it could actually take the fun out of just going out and not taking a phone or camera; plus my bag would be a lot lighter. I also think, going back to film photos, film captures the beauty of any place, anywhere and I think it really highlights that one shouldn’t choose a location because it may look good on Instagram.

I do think it is true that people do go to places because they happen to be Instagrammable, although not so much spending the money to go abroad and take photos but a nice café or restaurant, or going to a nice secluded beach just so you can get the perfect Instagram shot. It’s almost like it is a rite of passage to consider your destination in terms of the photo opportunities that it could provide which isn’t a sustainable mindset. Sometimes you just want to live life and appreciate the view without worrying about what your followers will think.

Do you think that people choose places based on how Instagrammable they are or is it just a myth? Have you ever chosen anywhere based on the Instagram opportunities available and would you in the future? They’re all questions that are food for thought and ones that I’ll definitely be thinking about when I’m booking my next holiday.

*this is a collaborative post


  1. Nicole 12th September 2018 at 8:36 pm

    Loved reading this so much! Xx

  2. Jasmine Burke 12th September 2018 at 9:06 pm

    This is a good debate! I don’t think I necessarily look for places based on how Instagrammable they are, but aethetics are important. Even before Instagram was a thing, I was attracted to pretty places.

    Jas xx |

  3. Sophie Wentworth 12th September 2018 at 9:27 pm

    Interesting debate. I would never pick somewhere purely based on how it looks in photos. But, most big cities and popular travel locations tend to be very ‘instgrammable’ anyway because of the architecture or nice views and scenery. Aesthetics were important long before Instagram x


  4. Natonya 12th September 2018 at 9:53 pm

    I will be honest, I never base where I go if it’s Instagrammable or not. If I like a place, having a fun time and feel good energy then I will take a picture. I think it sucks the fun out of enjoying a moment if you’re thinking whether or not a place is worthy of Instagram photos.

    Natonya |

    1. eleanorclaudie 13th September 2018 at 8:25 am

      That is such a good mindset and one I think we should all adopt, having a good time is all that really matters when you’re abroad I think x

  5. Ella Jones 12th September 2018 at 10:07 pm

    This was really interesting to read, for me when I travel with my mum (who doesn’t have Instagram) she likes to choose places that are pretty, which like you said coincides with the fact that it is Instagrammable. However, I feel that you can find the beauty in any place you visit, it just takes a good eye and good lighting! It is easy to forget that there is a world outside of social media, we tend to see the world through this filtered lense on Instagram. Loved reading this though, and your film photos are wonderful!!

    1. eleanorclaudie 13th September 2018 at 8:24 am

      Yes same here! I wonder if we all deleted Instagram for a week or so whether our filtered lens would change or not, it is a question worth thinking about! Thank you Ella 🙂 x

  6. Kaye 12th September 2018 at 10:21 pm

    Nowadays thanks to social media the travel industry and tourism board is at its busiest year to date thanks to travellers looking out for that next instagram-worthy place. I myself am guilty of this as last July 2018 I made sure to check out the places I will be visiting on instagram to take notes of the perfect spot for my photos. Not only did I check instagram for the perfect spot but also made sure the outfits I brought with me would suit the location and vibe of the country. This may be over the top but it does help me organize my outfit and itinerary in some way.

    1. eleanorclaudie 13th September 2018 at 8:20 am

      That is definitely commitment but I guess if you’re going to a place with that in mind then you might as well make the most of it! I definitely do look at places within the place I’m going for nice photo shots like a café or restaurant as like you it can actually help me organise an itinerary.

  7. Charlotte M Manuel 13th September 2018 at 1:32 am

    Interesting post. I believe many people go places that are Instagrammable, but I certainly hope it’s not the norm. If you stumble upon great photographic moments, Awesome, but it’s about the Experience.

    1. eleanorclaudie 13th September 2018 at 8:18 am

      Oh definitely, it should always be about the experience but I think peoples ideas of holidays are changing. It is nice to know that most people do not consider social media when choosing their holiday x

  8. Amita 13th September 2018 at 10:03 am

    This is such an interesting and well written post! I completely agree with you, I know I sometimes choose places based on how ‘instagrammable’ they are. One of the reasons why I’m dying to travel to Bali or Amalfi is because it’s all over my insta feed and looks amazing! Otherwise without Instagram, I probably wouldn’t think about going to these places. So I think there’s good and bad aspects about it. I loved reading this though! xx

    1. eleanorclaudie 14th September 2018 at 2:40 pm

      Thank you so much! I too wouldn’t have known so much about Bali had I not seen it on Instagram. There are definitely good and bad bits! xx

  9. cassy | blissfully her 14th September 2018 at 4:52 am

    i can see how people would choose travel based on how instagrammable their destination is. i know i’ve found places on pinterest that are beautiful i wouldn’t have otherwise discovered if it weren’t for those pictures. but choosing that destination just so you can post those same pictures on instagram is a little much for me! but a person’s image on social media is definitely far more important that it should be, in my opinion!

    – cassy |

    1. eleanorclaudie 14th September 2018 at 2:34 pm

      Same here with Pinterest as well, I totally agree with what you say about a person’s image on social media. I think if we spent more time offline we perhaps wouldn’t think as much about our online image.

  10. Cara 18th September 2018 at 8:03 pm

    I don’t know if my Tweet about this was the muse for your post or not (either way, that’s a cool thought) but recently I’ve been thinking about the same thing! I personally would never go to a place purely for the Insta photos, although I’ll admit that I have been to some cafes/tourist attractions that I’ve found out about from Instagram. As long as it’s a nice place, is being instagrammable one of the priorities?! Xx

    1. eleanorclaudie 19th September 2018 at 8:20 am

      It did help with the inspiration yes!! I totally agree with you, I think we can end up associating one with the other x

  11. Deanna 23rd September 2018 at 10:39 pm

    It’s so weird that that’s a reason to go somewhere now because of the social media factor that’s involved. Hopefully that changes and people go for the experiences instead of the attention they expect to receive!

    Deanna from

    1. eleanorclaudie 27th September 2018 at 8:24 am

      Yes it is so weird to think that! Experiences > social media every time!


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