why you should go cruelty free

Taking it old school beauty blogger with the pics in this post, I really want the writing to speak for itself. As some of you may know, in the past few months I have started buying only cruelty free beauty products. Although I do eat meat (this is for health reasons that I’m not going to go into in this post) I feel quite strongly about animal cruelty and after being educated in the world of vivisection I totally oppose buying from brands that test on animals.

The education came after an RE lesson that detailed the ins and outs of how products can be tested on animals; I was disgusted but mostly because I was contributing to this treatment in an indirect way. I questioned; but I’m not going to stop animal cruelty on my own? That is not a valid excuse for buying products that don’t test on animals and neither was the fact that most cheaper brands test on animals either – with a little bit of research you really don’t have to spend a huge amount to have a cruelty free makeup collection.

More than ever I’m noticing bloggers and Youtubers having a ‘cruelty free’ makeup routine and a ‘cruelty free’ skincare routine and it’s making me realise that collectively the ‘single’ person that didn’t think buying these products wouldn’t make a difference actually are. The more we talk, the more people realise that this matters. It’s an issue that should be talked about, because it’s an issue that otherwise goes unnoticed and animals will continue to be tested on for our benefit. If we have a say and we make our voice heard then brands will notice and stop testing, or at least notice the change.

The more we talk, the more people realise that this matters.

I know that a lot of brands don’t always test their products on animals but they are sold in China (in China it is mandatory that products are testing on animals in China) so you do have to do a little research into the brand you’re buying from. But most brands have a statement on their website that is clear of their view on animal testing; and if they don’t then this may be a brand that has something to hide.

So how do you go about going cruelty free?

With a little research into brands, it is surprisingly easy to switch to cruelty free beauty. Generally I don’t impulse buy beauty products so I didn’t find this hard but if you do impulse buy beauty products well that doesn’t have to happen if you buy cruelty free. If I don’t know whether a brand is cruelty free or not quite sure then I simply won’t buy it. I made the mistake when I was on holiday in Barcelona this year of buying products from Tony Moly. They were Korean face masks, I’d never seen them before and I bought them purely because I’d seen people use them before and wanted to try them. After getting back home I googled them to include them in a post and it came to my attention that the brand tested on animals. In fact it was even worse, there was conflicted information on whether they tested on animals. Needless to say, research is the most important part in buying cruelty free.

Skincare is a harder area to switch your products as you know what works for your skin, it may take a while for your skin to adjust to new products. Luckily, most of my skincare bits were already from The Body Shop and my body butter was easy to change from Nivea to a Superdrug own one (a product that I love even more than the Nivea one).

Now, I don’t even contemplate buying from brands that test on animals. Walking past MAC in John Lewis and I don’t even give it a second glance, nope I do not wish to purchase Velvet Teddy again because guys what I found a dupe from Nars and NYX – both totally respective cruelty free brands with amazing products. You may have noticed that whilst I do still use MAC, it is purely because I am against wasting products as well. I bought them when I was uneducated and ignorant to the product I was buying but I still want to use them all up.

So… will you convert for a cruelty free makeup collection? I know quite a lot of you that read my blog are under 18 or students so if you wanted me to do a post on how you can buy cruelty free on a budget then I would definitely be up for doing that! Leave me a comment on your thoughts 🙂

Love, Eleanor xx


  1. Kate Rose xo 12th January 2017 at 10:57 am

    I really love reading posts like this as I think I'm quite uneducated when it comes too cruelty free stuff. I think I would like to slowly start introducing more cruelty free brands in to my routine! x

    Kate// itskaterose.blogspot.com

  2. Alice 12th January 2017 at 1:48 pm

    This is really interesting. I'm a vegetarian so would love to be more cruelty-free, but how do you find out which brands are cruelty-free and which aren't?

    Alice | Alice In Wonderlust

  3. Eleanor Pritchard 12th January 2017 at 3:51 pm

    Thank you! I'll try to incorporate more cruelty free beauty posts on my blog so that you can get some inspo for cruelty free brands! x

  4. Joyce 12th January 2017 at 4:30 pm

    So happy I came across this post! I've definitely been contemplating making the switch to cruelty free makeup products, especially since I'm working towards a vegan or vegetarian lifestyle! Thank you for sharing these tips!

  5. Edie 12th January 2017 at 7:02 pm

    LOVED this post Eleanor!! As you know I'm incredibly passionate that we don't use animals for not only cosmetic purposes, but also for food, clothes and entertainment. So it's so nice to see you and other creators spreading awareness 🙂 also just pointing out I noticed you had the hoola bronzer in one of the photos? I know you're trying to use up your MAC products which I totally understand, but just wondering if you knew Benefit test on animals and are an incredibly incredibly cruel brand?

    Edie x

  6. Jess C 12th January 2017 at 9:54 pm

    Loved reading this post! it's so great that your swapping over to cruelty free makeup. I was actually surprised by some brands that did/din't test on animals, Superdrug is so good when you need something!


  7. Róisín 13th January 2017 at 3:35 pm

    Nice post! I love how you are trying to go cruelty free, so am I. I have been trying to go cruelty free over the past year and I hope to be fully converted on makeup by the end of this year. I have bought things accidentally that I didn't know if they were cruelty free or not and it sucks when you realise you have made a mistake. It happens to everyone.

  8. Alice Rowe 13th January 2017 at 4:23 pm

    I'm really trying to go cruelty free however i struggle to find more budget brands so a post about that would be great! X

  9. Aishettina 13th January 2017 at 5:37 pm

    Well done, this post is really good! I tried to go as cruelty free as possible but sometimes I really don't know very much about a brand! I think that the only problem for me know is the foundation! I need to find a good one! xx


  10. Eleanor Pritchard 13th January 2017 at 6:01 pm

    That's okay Joyce! I'm so glad that it has helped you make a positive choice to your lifestyle 🙂

  11. Eleanor Pritchard 13th January 2017 at 6:02 pm

    YES Laura! I hope they do as it's a change that so many people can easily make x

  12. Eleanor Pritchard 13th January 2017 at 6:04 pm

    Thank you Edie!! Yes I am aware that Benefit Cosmetics test on animals and I haven't bought from then in years (this was a Christmas present about two years ago) they also sell their products in China which is awful </3 x

  13. Eleanor Pritchard 13th January 2017 at 6:05 pm

    Thank you Jess! The more research you do into it, the more it is quite revealing about the brand behind the product – I was shocked at the evidence behind some brands

  14. Eleanor Pritchard 13th January 2017 at 6:06 pm

    That's so great Roisin! Yes it does, but once you've bought that brand and know they test on animals then you won't do it again hopefully! x

  15. Eleanor Pritchard 13th January 2017 at 6:07 pm

    Sure Alice! I'll make sure I get one up for next month or soonish 🙂 x

  16. Eleanor Pritchard 13th January 2017 at 6:08 pm

    Nars Sheer Glow is da bomb, It's expensive but it really is the best I've tried – even with my dry skin it looks good 🙂 x

  17. Lisa S. 13th January 2017 at 7:15 pm

    I´ve recently switched my makeup to cruelty-free products as well! Or at least I went through my collection & marked the ones that aren´t cruelty-free. I´ve found the list of vegan & cruelty free over on LogicalHarmony super helpful! It does cut down all the research a bit.
    xx Lisa | Following Lisa

  18. Emma Lowther 15th January 2017 at 9:08 am

    It's so nice to know there's someone else out there who loves animals and still eats meat! I like my dinner to have lived a happy and healthy life, but it's still my dinner.

    I completely agree with your stance on cruelty free, I can't believe mac still tests on animals, they're arguably the forefront of makeup, with the potential to change how other brands work. Unfortunately they don't make money that way.

    Absolutely loved the post – so glad I found your blog!

    Emma xx

  19. Eleanor Pritchard 15th January 2017 at 2:51 pm

    I'll have a look on there! Cruelty free kitty is a great website to find cruelty free brands as well without researching 🙂

  20. Eleanor Pritchard 15th January 2017 at 2:52 pm

    It's so annoying that tarte is so hard to get hold of in the UK, I literally use this palette most days! x

  21. Eleanor Pritchard 15th January 2017 at 2:54 pm

    Wow thanks Emma for such a nice comment! I would go vegetarian if I could but right now it just isn't the best for my body. It is shocking the amount of brands that still test on animals – mac are fully aware of what they could do but they just don't change their ethics and that is awful.

  22. Lippie 143 23rd January 2017 at 7:26 pm

    love this post, well I don't know much about cruelty free brands, I would slowly start introducing more cruelty free brands on the posts.

  23. Jamie-Lee Norris 24th January 2017 at 1:00 pm

    very well written and explains everything – we tend not to think about things like this however now I'm going to check all my make up brands are reading this x

  24. Ellie Wood 28th January 2017 at 1:53 pm

    Such an important post, I go cruelty free but it means I buy less make up because it's more expensive but better quality

  25. Rosie 6th February 2017 at 8:56 pm

    I went cruelty free about 2 or 3 years ago; I think it was whenever MAC started testing on animals again (shame on them for going back to it) and I was a little horrified that I'd never even thought about it. Luckily there are a lot of cruelty free brands on the high street so it's very affordable, and I find it means I don't impulse buy as much because I have to research if a company is cruelty free.
    I'm so happy to see more and more bloggers talking about this because voting with your money is one of the best ways we can send a message to brands that we don't like it.
    Love your blog by the way, glad you sent me your link on Twitter. I'm following you on Feedly now 🙂

  26. Jennifer Pellicone 8th February 2017 at 1:36 am

    Thanks for the information. Cruelty free is the only way to go. Thank-you also for the Cruelty Free Kitty website link.

  27. out of focus 10th February 2017 at 9:14 am

    Thank you so much for putting this out there! I've known about this issue for quite a while now but still have never paid major attention to it but I feel like now it's really the time to start caring about this… Could you do some sort of haul or just a list of good products that are cruelty free? I would absolutely love that!

    xx Solange | creativepineapples.blogspot.com

  28. Claire Blaney 19th February 2017 at 5:25 pm

    I love using cruelty free make up it makes me so happy to know that it hasnt been tested one animals i dont this anything show be tested on them.

  29. Sandra Ralph 21st February 2017 at 7:59 pm

    im so for cruelty free products and fully support them


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